rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: International marketing research
    sub title: opportunities and challenges in the 21st century
  name:
    name part: Rialp, Alex.
  name:
    name part: Rialp, Josep.
  type of resource: text
  genre: bibliography
  genre: conference publication
  origin info:
    place:
      place term: ne
    place:
      place term: Amsterdam
    place:
      place term: Oxford
    publisher: Elsevier JAI
    date issued: 2007
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic resource
    form: remote
    extent: 1 online resource (xv, 426 p.) : ill.
  abstract: This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analysis to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.
  table of contents: Preface / S. Tamer Cavusgil -- International marketing research: opportunities and challenges in the 21st Century / Alex Rialp, Josep Rialp -- Different types of exporting SMEs: similarities and differences in export performance / Jorma Larimo -- Niche strategy and export performance / Antonella Zucchella, Giada Palamara -- Factors affecting the timing of the export development process in Spanish manufacturing firms / Aristides Olivares-Mesa, Sonia Suarez-Ortega -- The role of market and learning orientations in relationship quality: evidence from Vietnamese exporters and their foreign importers / Trang T.M. Nguyen, Nigel J. Barrett, Tho D. Nguyen -- The internationalisation of biotech SMEs: a comparative analysis of UK and US firms / Calin Gurau, Ashok Ranchhod -- Mode of entry in service firms: strategic variables and characteristics of services influencing the internationalization process / Esther Sánchez Peinado, José Pla Barber -- Managing international market entry strategy: the case of retailing firms / Kannika Leelapanyalert, Pervez Ghauri -- Extending and comparing Cavusgil's overall market opportunity indexes / Michael R. Mullen, Shirley Ye Sheng -- City-of-origin effects in the German beer market: transferring an international construct to a local context / Patrick Lentz, Hartmut H. Holzmüller, Eric Schirrmann -- How do business groups function and evolve in emerging markets? the case of Turkish business groups / Attila Yaprak, Bahattin Karademir, Richard N. Osborn -- Small manufacturing firms' involvement in international e-business activities / Per Servais, Tage Koed Madsen, Erik S. Rasmussen -- Are internet firms global? / Stephen Chen -- How do the internet and internationalization affect the buying center? / Catherine N. Axinn, Dawn R. Deeter-Schmelz, Brian T. Straley, Ernest J. Zavoral -- Internet-based knowledge internalization and firm internationalization in transition markets / Tho D. Nguyen, Nigel J. Barrett -- How advanced are websites of SME …
  note: guest edited by Alex Rialp and Josep Rialp.
  note: Includes bibliographical references.
  subject:
    topic: Export marketing
    genre: Congresses
  subject:
    topic: Internet marketing
    genre: Congresses
  subject:
    topic: Sales & marketing
  subject:
    topic: Business & Economics
    topic: International
    topic: Marketing
  classification: HF1416 .I58 2007
  classification: 658.84
  classification: 339.5
  related item:
    title info:
      title: International marketing research
    origin info:
      publisher: Amsterdam ; Oxford : Elsevier JAI, 2007
    identifier: (OCoLC)76849952
  related item:
    title info:
      title: Advances in international marketing ; v. 17
  identifier: 9781849504584 (electronic bk.) :
  identifier: 184950458X (electronic bk.) :
  identifier: 0762313692 (hbk.)
  identifier: http://www.emeraldinsight.com/1474-7979/17
  record info:
    record content source: MERUC
    record creation date: 060808
    record change date: 20100927033606.0
    record identifier: ocn441769155
    language of cataloging:
      language term: eng