rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Reviving traditions in research on international market entry
  name:
    name part: Li, Tiger.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ne
    place:
      place term: Amsterdam
    place:
      place term: Boston
    publisher: JAI
    date issued: 2003
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic resource
    form: remote
    extent: 1 online resource (ix, 169 p.) : ill., map
  abstract: In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on gray market has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creating a favorable environment to attract foreign direct investment and promote export. Written by a group of internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice.
  table of contents: Preface / S.Tamer Cavusgil -- Reviving traditions in research on international market entry / Tiger Li -- International countertrade: a reverse marketing perspective / Saeed Samiee -- MNC control over foreign market ventures: do host governments still play a major role? / Shaoming Zou, Charles R Taylor, Er (Eric) Fang -- Channel integration decisions in new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li -- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney -- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng -- Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite -- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga.
  note: edited by Tiger Li.
  note: Includes bibliographical references and index.
  subject:
    topic: International business enterprises
  subject:
    topic: Export marketing
    topic: Research
  subject:
    topic: New products
    topic: Research
  subject:
    topic: Competition, International
  subject:
    topic: Marketing research
  subject:
    topic: Business ethics
  subject:
    topic: International business
  subject:
    topic: Company law
  subject:
    topic: Business & Economics
    topic: International
    topic: Marketing
  subject:
    topic: Business & Economics
    topic: Marketing
    topic: Research
  classification: HF1416 .R48 2003
  classification: 658.84072
  classification: 339.5
  related item:
    title info:
      title: Reviving traditions in research on international market entry
    origin info:
      publisher: Amsterdam ; Boston : JAI, 2003
      edition: 1st ed.
    identifier: (DLC) 2004271351
    identifier: (OCoLC)52357987
  related item:
    title info:
      title: Advances in international marketing ; v. 14
  identifier: 9781849502283 (electronic bk.) :
  identifier: 1849502285 (electronic bk.) :
  identifier: 9780762310449 (hbk.)
  identifier: 0762310448 (hbk.)
  identifier: http://www.emeraldinsight.com/1474-7979/14
  record info:
    record content source: ZJC
    record creation date: 100713
    record change date: 20100927033606.0
    record identifier: ocn647334144
    language of cataloging:
      language term: eng