rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social media marketing all-in-one for dummies
  title info:
    title: Social media marketing all-in-1 for dummies
  name:
    name part: Zimmerman, Jan.
    role:
      role term: creator
  name:
    name part: Sahlin, Doug.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xxii, 818 pages) : illustrations.
  abstract: Be sure your business gets its share of social media buzz! Social media is how your customers communicate, and your business should be part of the conversation. This quick guide helps you plan, develop, and manage a social media marketing plan that will engage your best prospects, helping you get and keep more customers, make more sales, and boost your bottom line! Open the book and find: Why social media should be part of your marketing mix Advice on planning your social media strategy How to manage a cybersocial campaign Social media etiquette ti.
  table of contents: Cover13; -- About the Authors -- Dedications -- Authors Acknowledgments -- Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- What You Dont Have to Read -- Foolish Assumptions -- How This Book Is Organized -- Icons Used in This Book -- Conventions Used in This Book -- Where to Go from Here -- Book I: The Social Media Mix -- Contents at a Glance -- Chapter 1: Making the Business Case for Social Media -- Making Your Social Debut -- Defining Social Media Marketing -- Understanding the Benefits of Social Media -- Understanding the Cons of Social Media -- Integrating Social Media into Your Overall Marketing Effort -- Developing a Strategic Social Media Marketing Plan -- Chapter 2: Plotting Your Social Media Marketing Strategy -- Locating Your Target Market Online -- Segmenting Your B2C Market -- Researching B2B Markets -- Conducting Other Types of Market Research Online -- Setting Up Your Social Marketing Worksheet -- Chapter 3: Managing Your Cybersocial Campaign -- Managing Your Social Media Schedule -- Building Your Social Media Marketing Dream Team -- Creating a Social Media Marketing Policy -- Staying on the Right Side of the Law -- Protecting Your Brand -- Chapter 4: Joining the Conversation -- Lurking and Listening -- Minding Your Social Media Ps & Qs -- Engaging Your Audience -- Staying Engaged -- Book II: Cybersocial Tools -- Contents at a Glance -- Chapter 1: Discovering Helpful Tech Tools -- Keeping Track of the Social Media Scene -- Saving Time with Content Distribution Tools -- Notifying Search Engines about Updates -- Snipping Ugly URLs -- Using E-Commerce Tools for Social Sites -- Keeping Your Ear to the Social Ground -- Measuring the Buzz by Type of Service -- Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media -- Making the Statistical Case for SEO -- Thinking Tactically and Practically -- Focusing on the Right Search Engines -- Selecting the Right Keywords -- Maximizing Metatag Muscle -- Optimizing Your Si…
  note: by Jan Zimmerman and Doug Sahlin.
  subject:
    topic: Internet marketing
  subject:
    topic: Online social networks
  subject:
    topic: Business
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Marketing
    topic: Telemarketing
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Marketing
    topic: Multilevel
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Mail Order
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Marketing
    topic: Direct
  subject:
    topic: BUSINESS & ECONOMICS
    topic: E-Commerce
    topic: Internet Marketing
  subject:
    topic: Internet marketing
  subject:
    topic: Online social networks
  classification: HF5415.1265 .Z56 2010eb
  classification: 658.8/72
  related item:
    title info:
      title: Social media marketing all-in-one for dummies
    name:
      name part: Zimmerman, Jan.
    origin info:
      publisher: Hoboken, NJ : Wiley, ©2010
    identifier: (DLC) 2010933470
    identifier: (OCoLC)615853042
  related item:
    title info:
      title: --For dummies
  identifier: 9780470932988
  identifier: 0470932988
  identifier: 9781118257661
  identifier: 1118257669
  identifier: 9780470932995
  identifier: 0470932996
  identifier: 1282783203
  identifier: 9781282783201
  identifier: 9781118177990
  identifier: 1118177991
  identifier: 9780470584682
  identifier: 0470584688
  identifier: 9786612783203
  identifier: 6612783206
  identifier: 278320 MIL
  identifier: https://doi.org/10.1002/9781118257661
  record info:
    record content source: N$T
    record creation date: 101025
    record change date: 20170124070641.6
    record identifier: ocn671654966
    language of cataloging:
      language term: eng