rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: executive's guide to enterprise social media strategy
    sub title: how social networks are radically transforming your business
  name:
    name part: Thomas, David B.
    name part: 1952-
    role:
      role term: creator
  name:
    name part: Barlow, Mike.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (204 pages).
  abstract: "An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders Provides both how-to advice as well as best practices on creating an enterprise social networking strategy Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers An executive handbook and referencefor social media strategy planning and development, The Executive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives."--
  table of contents: The Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; CHAPTER 2: The New Mode of Production; CHAPTER 3: The Social Enterprise; Part II: Building a Structure for Success.
  note: David B. Thomas, Mike Barlow.
  note: Includes bibliographical references and index.
  subject:
    topic: Business enterprises
    topic: Computer networks
  subject:
    topic: Strategic planning
    topic: Computer networks
  subject:
    topic: Social media
    topic: Economic aspects
  subject:
    topic: Online social networks
    topic: Economic aspects
  subject:
    topic: Business
  subject:
    topic: Computer science
  subject:
    topic: COMPUTERS
    topic: Internet
    topic: Web Page Design
  subject:
    topic: COMPUTERS
    topic: Interactive & Multimedia
  subject:
    topic: Unternehmen
  subject:
    topic: Online-Marketing
  subject:
    topic: Soziale Software
  classification: HD30.37 .T49 2011eb
  classification: 006.7068/4
  related item:
    title info:
      title: Executive's guide to enterprise social media strategy
    name:
      name part: Thomas, David B., 1952-
    origin info:
      publisher: Hoboken, N.J. : Wiley, ©2011
    identifier: (DLC) 2010037966
    identifier: (OCoLC)662400213
  related item:
    title info:
      title: Wiley and SAS business series
  identifier: 9781119200796
  identifier: 1119200792
  identifier: 9781118005217
  identifier: 111800521X
  identifier: 9781118005231
  identifier: 1118005236
  identifier: 9780470886021
  identifier: 0470886021
  identifier: CL0500000407 Safari Books Online
  identifier: 9F72ECBF-C4D4-49C7-891D-AB893F786AF8 OverDrive, Inc.
  identifier: https://doi.org/10.1002/9781119200796
  record info:
    record content source: N$T
    record creation date: 110216
    record change date: 20170124071532.8
    record identifier: ocn702161486
    language of cataloging:
      language term: eng