rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Beyond the familiar
    sub title: long-term growth through customer focus and innovation
  name:
    name part: Barwise, Patrick.
    role:
      role term: creator
  name:
    name part: Meehan, Seán.
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: "Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth."--
  note: by Patrick Barwise and Seán Meehan.
  note: Includes bibliographical references.
  subject:
    topic: Customer services
  subject:
    topic: Success in business
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Customer Relations
  subject:
    topic: Customer services
  subject:
    topic: Success in business
  classification: HF5415.5 .B375 2011eb
  classification: 658.8/12
  identifier: 9781119992554
  identifier: 1119992559
  identifier: 9780470976494
  identifier: 0470976497
  identifier: 9780470976500
  identifier: 0470976500
  identifier: 9781119993803
  identifier: 1119993806
  identifier: 9780470976319
  identifier: 0470976314
  identifier: https://doi.org/10.1002/9781119992554
  record info:
    record content source: CtWfDGI
    record creation date: 110426
    record change date: 20170124071619.1
    record identifier: ocn726601559
    language of cataloging:
      language term: eng