rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: handbook of media audiences
  name:
    name part: Nightingale, Virginia.
  name:
    name part: Wiley InterScience (Online service)
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiii, 540 pages) : illustrations.
  abstract: "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
  table of contents: Introduction / Virginia Nightingale -- Part I. Being Audiences: 1. Readers as audiences / Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger; 2. Listening for listeners : the work of arranging how listening will occur in cultures of recorded sound / Jackie Cook; 3. Viewing / Shawn Shimpach; 4. Search and social media / Virginia Nightingale; 5. Spreadable media : how audiences create value and meaning in a networked economy / Joshua Green and Henry Jenkins; 6. Going mobile / Gerard Goggin -- Part II. Theorizing Audiences: 7. Audiences and publics, media and public spheres / Richard Butsch; 8. The implied audience of communications policy making : regulating media in the interests of citizens and consumers / Sonia Livingstone and Peter Lunt; 9. New configurations of the audience? The challenges of user-generated content for audience theory and media participation / Nico Carpentier; 10. The necessary future of the audience ... and how to research it / Nick Couldry; 11. Reception / Cornel Sandvoss; 12. Affect theory and audience / Anna Gibbs -- Part III. Researching Audiences: 13. Toward a branded audience : on the dialectic between marketing and consumer agency / Adam Arvidsson; 14. Ratings and audience measurement / Philip M. Napoli; 15. Quantitative audience research : embracing the poor relation / David Deacon and Emily Keightley 16. Media effects in context / Brian O'Neill; 17. Cultivation analysis and media violence / Andy Ruddock; 18. Creative and visual methods in audience research / Fatimah Awan and David Gauntlett; 19. Locating media ethnography / Patrick D. Murphy -- Part IV. Doing Audience Research: 20. Children's media cultures in comparative perspective / Sonia Livingstone and Kirsten Drotner -- Fan cultures and fan communities / Kristina Busse and Jonathan Gray -- Beyond the presumption of identity? Ethnicities, cultures, and transnational audiences / Mirca Madianou; 21. Participatory vision : watching movies with Yolngu / Jennifer Deger; 22. The …
  note: [edited by] Virginia Nightingale.
  note: Includes bibliographical references and index.
  subject:
    topic: Mass media
    topic: Audiences
  subject:
    topic: Mass media and culture
  subject:
    topic: SOCIAL SCIENCE
    topic: Media Studies
  subject:
    topic: Mass media and culture
  subject:
    topic: Mass media
    topic: Audiences
  classification: P96.A83 H35 2011eb
  classification: 302.23
  classification: SOC052000
  related item:
    title info:
      title: Handbook of media audiences
    origin info:
      publisher: Chichester ; Malden, MA : Wiley-Blackwell, 2011
    identifier: (DLC) 2011003989
    identifier: (OCoLC)671701618
  related item:
    title info:
      title: Global handbooks in media and communication research
  identifier: 9781444340525
  identifier: 1444340522
  identifier: 9781405184182
  identifier: 1405184183
  identifier: 10.1002/9781444340525 Wiley InterScience
  identifier: https://doi.org/10.1002/9781444340525
  record info:
    record content source: DG1
    record creation date: 110609
    record change date: 20170124072353.9
    record identifier: ocn729724648
    language of cataloging:
      language term: eng