rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: marketer's handbook
    sub title: reassessing marketing techniques for modern business
  name:
    name part: Young, Laurie
    name part: 1955-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xix, 494 pages) : illustrations
  abstract: "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
  table of contents: Cover; Title page; Copyright page; DEDICATION; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; A; AAR MODEL; ACCOUNT MANAGEMENT; ADVERTISING; "AIDA"; ANSOFF AND HIS MATRIX; AUDIT (THE MARKET AUDIT); B; BEHAVIOURAL INSIGHTS FOR MARKETING; BLUEPRINTING; BOSTON MATRIX; BRANDS; BUSINESS-TO-BUSINESS MARKETING; C; CATEGORY MANAGEMENT; CELEBRITY ENDORSEMENT; CHANNELS OF DISTRIBUTION; CLOSING TECHNIQUES; COMPETITIVE STRATEGY; CONSUMER BEHAVIOUR; CONTACT AUDIT; CORPORATE SOCIAL RESPONSIBILITY (CSR); CULTURAL VARIATIONS; D; DECISION-MAKING UNIT (DMU); DIFFERENTIATION.
  note: Laurie Young.
  note: Includes bibliographical references (pages 469-477) and index.
  subject:
    topic: Marketing
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Sales & Selling
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Distribution
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Marketing
    topic: General
  subject:
    topic: Marketing
  classification: HF5415 .Y7917 2011eb
  classification: 658.8
  related item:
    title info:
      title: Marketer's handbook
    name:
      name part: Young, Laurie, 1955-
    origin info:
      publisher: Chichester, West Sussex, U.K : Wiley, 2011
    identifier: (DLC) 2011007563
    identifier: (OCoLC)690090047
  identifier: 9781119206606
  identifier: 111920660X
  identifier: 9781119973522
  identifier: 111997352X
  identifier: 9781119978503
  identifier: 1119978505
  identifier: 9781119978510
  identifier: 1119978513
  identifier: 1283405091
  identifier: 9781283405096
  identifier: 9780470746875
  identifier: 0470746874
  identifier: 2011007563
  identifier: CL0500000127 Safari Books Online
  identifier: https://doi.org/10.1002/9781119206606
  record info:
    record content source: N$T
    record creation date: 111010
    record change date: 20170124072434.3
    record identifier: ocn756496460
    language of cataloging:
      language term: eng