rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Modern analysis of customer surveys
    sub title: with applications using R
  name:
    name part: Kenett, Ron.
    role:
      role term: edt
  name:
    name part: Salini, Silvia.
    role:
      role term: edt
  name:
    name part: Wiley InterScience (Online service)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xxiv, 500 pages).
  abstract: This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different technique that is applied to the standard data set along with R scripts featuring on a supporting website. Most of the techniques featured in this book are applied to a standard set of data collected from 266 companies (customers) participating in the Annual Customer Satisfaction Survey (ACSS) of a global company. The data refers to a questionnaire consisting of 81 questions that covered a wide range of service and product perspectives.
  table of contents: Front Matter -- Basic aspects of Customer Satisfaction Survey Data Analysis. Standards and Classical Techniques in Data Analysis of Customer Satisfaction Surveys / Silvia Salini, Ron S Kenett -- The ABC Annual Customer Satisfaction Survey / Ron S Kenett, Silvia Salini -- Census and Sample Surveys / Giovanna Nicolini, Luciana Dalla Valle -- Measurement Scales / Andrea Bonanomi, Gabriele Cantaluppi -- Integrated Analysis / Silvia Biffignandi -- Web Surveys / Roberto Furlan, Diego Martone -- The Concept and Assessment of Customer Satisfaction / Irena Ograjen₍ek, Iddo Gal -- Missing Data and Imputation Methods / Alessandra Mattei, Fabrizia Mealli, Donald B Rubin -- Outliers and Robustness for Ordinal Data / Marco Riani, Francesca Torti, Sergio Zani -- Modern Techniques in Customer Satisfaction Survey Data Analysis. Statistical Inference for Causal Effects / Fabrizia Mealli, Barbara Pacini, Donald B Rubin -- Bayesian Networks Applied to Customer Surveys / Ron S Kenett, Giovanni Perruca, Silvia Salini -- Log-Linear Model Methods / Stephen E Fienberg, Daniel Manrique-Vallier -- CUB Models: Statistical Methods and Empirical Evidence / Maria Iannario, Domenico Piccolo -- The Rasch Model / Francesca De Battisti, Giovanna Nicolini, Silvia Salini -- Tree-Based Methods and Decision Trees / Giuliano Galimberti, Gabriele Soffritti -- PLS Models / Giuseppe Boari, Gabriele Cantaluppi -- Nonlinear Principal Component Analysis / Pier Alda Ferrari, Alessandro Barbiero -- Multidimensional Scaling / Nadia Solaro -- Multilevel Models for Ordinal Data / Leonardo Grilli, Carla Rampichini -- Quality Standards and Control Charts Applied to Customer Surveys / Ron S Kenett, Laura Deldossi, Diego Zappa -- Fuzzy Methods and Satisfaction Indices / Sergio Zani, Maria Adele Milioli, Isabella Morlini -- Appendix: An Introduction to R -- Index.
  note: edited by Ron S. Kenett, Silvia Salini.
  note: Includes bibliographical references and index.
  subject:
    topic: Consumer satisfaction
    topic: Research
    topic: Statistical methods
  subject:
    topic: Consumer satisfaction
    topic: Evaluation
  subject:
    topic: Consumers
    topic: Research
    topic: Statistical methods
  subject:
    topic: Consumers
    topic: Research
    topic: Data processing
  subject:
    topic: Sampling (Statistics)
    topic: Evaluation
  subject:
    topic: Surveys
    topic: Statistical methods
  subject:
    topic: Surveys
    topic: Data processing
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Marketing
    topic: Research
  classification: HF5415.335 .M63 2011
  classification: 658.8/3402855282
  related item:
    title info:
      title: Modern Analysis of Customer Surveys
    origin info:
      publisher: Wiley 2011
    identifier: (OCoLC)742234547
  related item:
    title info:
      title: Statistics in practice
  identifier: 9781119961154
  identifier: 1119961157
  identifier: 9781119961161
  identifier: 1119961165
  identifier: 9781119961383
  identifier: 1119961386
  identifier: 9781119961390
  identifier: 1119961394
  identifier: 1283333120
  identifier: 9781283333122
  identifier: 9780470971284
  identifier: 0470971282
  identifier: 2011030182
  identifier: 10.1002/9781119961154 Wiley InterScience
  identifier: EBF8D4B2-D826-4B83-B278-A0F689F8CDAC OverDrive, Inc.
  identifier: https://doi.org/10.1002/9781119961154
  record info:
    record content source: DG1
    record creation date: 111213
    record change date: 20170124071558.8
    record identifier: ocn768230368
    language of cataloging:
      language term: eng