rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Seducing the subconscious
    sub title: the psychology of emotional influence in advertising
  name:
    name part: Heath, Robert
    name part: 1947-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xi, 248 pages) : illustrations
  abstract: "Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--
  table of contents: pt. 1. Taking advertising apart. The persuasion model -- Alternative ideas -- Why we don't pay attention to advertising -- pt. 2. The psychology of communication. Learning and attention -- The role of memory -- How we process communication -- Problems with getting attention -- pt. 3. Emotion and consciousness -- Emotional processing -- Our adaptive subconscious -- Emotion and attention -- pt. 4. Decisions and relationships. Decision-making -- The power of metacommunication -- The subconscious seduction model -- pt. 5. Taking a fresh look at advertising. Under the radar -- The hidden power of new media -- Legal, decent, honest, and truthful? -- How to spot subconscious seduction.
  note: Robert Heath.
  note: Includes bibliographical references and index.
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Emotions
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Advertising & Promotion
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Emotions
  classification: HF5822 .H37 2012eb
  classification: 659.101/9
  classification: PSY008000
  related item:
    title info:
      title: Seducing the subconscious
    name:
      name part: Heath, Robert, 1947-
    origin info:
      publisher: Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012
    identifier: (DLC) 2011043014
  identifier: 9781119967637
  identifier: 1119967635
  identifier: 9781119967620
  identifier: 1119967627
  identifier: 9781119969006
  identifier: 111996900X
  identifier: 0470974885
  identifier: 9780470974889
  identifier: C2E6A609-0B73-4C1B-A92E-25907FCBDF4C OverDrive, Inc.
  identifier: https://doi.org/10.1002/9781119967637
  record info:
    record content source: E7B
    record creation date: 111020
    record change date: 20170124071352.4
    record identifier: ocn794488170
    language of cataloging:
      language term: eng