rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Grow the core
    sub title: how to focus on your core business for brand success
  name:
    name part: Taylor, David
    name part: 1964-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, theres very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects.
  table of contents: Part I. Why grow the core? -- part II. Grow the core principles -- part III. Grow the core workouts -- part IV. The grow the core workplan.
  note: David Taylor.
  note: Includes bibliographical references and index.
  subject:
    topic: Brand name products
    topic: Management
  subject:
    topic: Product management
  subject:
    topic: Strategic planning
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Business planning
  subject:
    topic: Business
  subject:
    topic: Strategic planning
  subject:
    topic: Success
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Advertising & Promotion
  subject:
    topic: Marketing
  subject:
    topic: Brand name products
    topic: Management
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Product management
  subject:
    topic: Strategic planning
  classification: HD69.B7
  classification: 658.8/27
  related item:
    title info:
      title: Grow the core
    name:
      name part: Taylor, David, 1964-
    origin info:
      publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]
    identifier: (DLC) 2012042402
  identifier: 9781119207894
  identifier: 1119207894
  identifier: 9781118484708
  identifier: 1118484703
  identifier: 9781118484685
  identifier: 1118484681
  identifier: 9781118484692
  identifier: 111848469X
  identifier: 1283941090
  identifier: 9781283941099
  identifier: 1118484711
  identifier: 9781118484715
  identifier: 2012045102
  identifier: 425359 MIL
  identifier: 2A02F2DE-3A0D-42EF-B90A-59854A6FEDAE OverDrive, Inc.
  identifier: https://doi.org/10.1002/9781119207894
  record info:
    record content source: DLC
    record creation date: 121106
    record change date: 20170124071752.6
    record identifier: ocn816499200
    language of cataloging:
      language term: eng