http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Systems & Procedures for Managing the Cultivation Process -- The Empathy Factor: Keying in on Donors' Wants, Needs -- Forming First-Time Relationships -- Put Out the Welcome Mat -- Targeted Cultivation -- Create Programs Aimed at Building Relationships -- Cultivate & Engage Your Board -- Involvement Opportunities that Lead to Investment -- Cultivating Planned Gifts -- Varied Communications that Serve to Cultivate -- Donor Recognition as a Form of Cultivation -- Stewardship as a Form of Cultivation.
"Edited by Scott C. Stevenson."--Running title area.
Sioux City, Iowa : Stevenson, Inc., ©2010