rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Share this too
    sub title: more social media solutions for PR professionals
  name:
    name part: Brown, Rob
    name part: 1962 December 17-
  name:
    name part: Waddington, Stephen.
  name:
    name part: Chartered Institute of Public Relations
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: This is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.
  table of contents: The future of public relations. Digital PR is dead: social goes mainstream / Rob Brown -- The shift to conversation: content, context, and avoiding cheap talk / Dom Burch -- Content Frameworks: using content to achieve marketing communications goals / Robin Wilson -- Audiences and online habits. Planning : audiences, media and networks / Ged Carroll -- Digital anthropology / Kate Matlock -- Understanding social capital / Adam Parker -- The unsocial web / Dr. Mark Pack -- Conversations. Gamification: engaging audiences through play / Sharon O'Dea -- Community management / Paul Fabretti -- Curation / Michael Litman -- Live social events / Russell Goldsmith -- New channels, new connections / Mobile media / Stephen Davies -- To app or not to app? / Scott Seaborn -- The visual web / Dan Tyte -- Finding your way around: from Foursquare to Google Glass / Matt Appleby -- Connected employees / Kevin Ruck -- Professional practice. Social media and the law / Hanna Basha -- Online crisis management / Chris Norton -- Wikipedia and reputation management / Stephen Waddington -- The rise and rise of digital pharma / Becky McMichael -- Social in corporate communications / Rachel Miller -- Putting the social into corporate social responsibility / Stuart Bruce -- Building a personal brand online / Richard Bailey -- The social CEO / Jane Wilson -- Working across borders and boundaries / Julio Romo -- Business change and opportunities for the public relations industry. Laying the foundations for a social business / Jed Hallam -- Social commerce: show me the money / Katy Howell -- How to change organizational mindset / Gemma Griffiths -- The six influence flows / Philip Sheldrake -- Future proofing the public relations industry. Metrics that matter / Richard Bagnall -- Quantified self / Drew Benvie -- Network topology / Andrew Bruce Smith -- The public relations power of "big data" / Simon Collister.
  note: Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington.
  note: Includes index.
  note: Includes bibliographical references and index.
  subject:
    topic: Public relations
  subject:
    topic: Social media
  subject:
    topic: Public relations
  subject:
    topic: Social media
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Advertising & Promotion
  subject:
    topic: Public relations
  subject:
    topic: Social media
  subject:
    topic: Public relations
  subject:
    topic: Social media
  classification: HD59
  classification: 659.20285/4678
  related item:
    title info:
      title: Share this too
    origin info:
      publisher: Chichester, West Sussex : John Wiley and Sons, Inc., [2013]
    identifier: (DLC) 2013024673
  identifier: 9781119207993
  identifier: 1119207991
  identifier: 9781118676929 (epub)
  identifier: 1118676920 (epub)
  identifier: 9781118676868 (pdf)
  identifier: 1118676866 (pdf)
  identifier: 9781118676936 (cloth)
  identifier: 1118676939
  identifier: 9781118676936
  identifier: 2013027307
  identifier: EB00067095 Recorded Books
  identifier: CL0500000364 Safari Books Online
  identifier: 82A53A76-7D7A-4063-841B-9CE9C0B45ED2 OverDrive, Inc.
  identifier: https://doi.org/10.1002/9781119207993
  record info:
    record content source: DLC
    record creation date: 130705
    record change date: 20170124072117.7
    record identifier: ocn852031642
    language of cataloging:
      language term: eng