http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last--an endowment that keeps on giving even after death.
Introduction. And So This Book -- 1. Defining Donor Cultivation. The Donor Lifecycle Map. Why Focus on All Three Goals of Cultivation?. The Lifecycle Map as a Framework for Thinking about Donor Cultivation. Summary -- 2. Increasing Donor Diversity. Increasing Diversity Decreases Risk. Illustrating the Numbers. Summary -- 3. Building a Foundation. Highlight the Mission and How to Achieve It. Take Advantage of a Strategic Plan. Build a Top-Notch Back Room. Summary -- 4. Utilizing Personal Donor Cultivation Tools. Personal Donor Cultivation Tools. Summary -- 5. Applying Nonpersonal Donor Cultivation Tools. Nonpersonal Donor Cultivation Tools. Summary -- 6. The Intersection of Donor Cultivation Tools and the Donor Lifecycle Map. Cultivation Tools for Obtaining the First Gift. Cultivation Tools for Obtaining the Second Gift. Moving Second Gift to Second-Year Active. Multiyear Active. Major or Stretch Giving. Ultimate Giving. Summary -- 7. Determining Priorities among Donors. The Donor Pyramid. Age. Gender. Summary -- 8. Impediments to Change. The Culture of Philanthropy and the Role of the Executive Director. The Board as an Obstacle to Change. Summary -- 9. A Case Study in Effecting Change. A Little Background Information. The Interview. Summary -- 10. (Re)engaging Lapsed Donors. Drivers of Donor Loyalty. The Reasons Donors Stop Giving. How to Identify the Reason for Stopping Support. Classifying Lapsed Donors. Developing an Effective Reactivation Program. Applying the Proper Tools. Who Should Reactivate the Donor and How?. Identifying and Reactivating Ultimate-Giving Prospects. Summary -- 11. The Donor Lifecycle Map and Cultivation Tools. Feasibility of Effecting Change. Summary.
Includes bibliographical references and index.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
5CAD30F6-28CB-491F-B31B-B43D775E382E OverDrive, Inc.