rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Donor lifecycle map
    sub title: a new framework for fundraising
  name:
    name part: Polivy, Deborah Kaplan
    name part: 1947-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last--an endowment that keeps on giving even after death.
  table of contents: Introduction. And So This Book -- 1. Defining Donor Cultivation. The Donor Lifecycle Map. Why Focus on All Three Goals of Cultivation?. The Lifecycle Map as a Framework for Thinking about Donor Cultivation. Summary -- 2. Increasing Donor Diversity. Increasing Diversity Decreases Risk. Illustrating the Numbers. Summary -- 3. Building a Foundation. Highlight the Mission and How to Achieve It. Take Advantage of a Strategic Plan. Build a Top-Notch Back Room. Summary -- 4. Utilizing Personal Donor Cultivation Tools. Personal Donor Cultivation Tools. Summary -- 5. Applying Nonpersonal Donor Cultivation Tools. Nonpersonal Donor Cultivation Tools. Summary -- 6. The Intersection of Donor Cultivation Tools and the Donor Lifecycle Map. Cultivation Tools for Obtaining the First Gift. Cultivation Tools for Obtaining the Second Gift. Moving Second Gift to Second-Year Active. Multiyear Active. Major or Stretch Giving. Ultimate Giving. Summary -- 7. Determining Priorities among Donors. The Donor Pyramid. Age. Gender. Summary -- 8. Impediments to Change. The Culture of Philanthropy and the Role of the Executive Director. The Board as an Obstacle to Change. Summary -- 9. A Case Study in Effecting Change. A Little Background Information. The Interview. Summary -- 10. (Re)engaging Lapsed Donors. Drivers of Donor Loyalty. The Reasons Donors Stop Giving. How to Identify the Reason for Stopping Support. Classifying Lapsed Donors. Developing an Effective Reactivation Program. Applying the Proper Tools. Who Should Reactivate the Donor and How?. Identifying and Reactivating Ultimate-Giving Prospects. Summary -- 11. The Donor Lifecycle Map and Cultivation Tools. Feasibility of Effecting Change. Summary.
  note: Deborah Kaplan Polivy.
  note: Includes bibliographical references and index.
  subject:
    topic: Fund raising
  subject:
    topic: Nonprofit organizations
    topic: Management
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Industrial Management
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Management
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Management Science
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Organizational Behavior
  subject:
    topic: Betriebswirtschaft
  subject:
    topic: Nonprofit Organizations & Charities
  subject:
    topic: Fund raising
  subject:
    topic: Nonprofit organizations
    topic: Management
  classification: HV41.2
  classification: 658.15/224
  related item:
    title info:
      title: Donor lifecycle map
    name:
      name part: Polivy, Deborah Kaplan, 1947-
    origin info:
      publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
    identifier: (DLC) 2013024696
  related item:
    title info:
      title: Wiley nonprofit authority series
  identifier: 9781118603765
  identifier: 1118603761
  identifier: 9781118603789
  identifier: 1118603788
  identifier: 9781118603772
  identifier: 9781118603901
  identifier: 1118603907
  identifier: 2013027942
  identifier: 5CAD30F6-28CB-491F-B31B-B43D775E382E OverDrive, Inc.
  identifier: https://doi.org/10.1002/9781118603901
  record info:
    record content source: DLC
    record creation date: 130711
    record change date: 20170124071049.5
    record identifier: ocn852745797
    language of cataloging:
      language term: eng