Race for relevance : 5 radical changes for associations - Coerver, Harrison (ASAE, the Center for Association Leadership, 2011)
Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas examined are governance model and committee operations, CEO empowerment and enhancing staff expertise, defining your member market, programs and services, and technology framework--Amazon product description.