rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: retargeting playbook
    sub title: how to turn web-window shoppers into customers
  name:
    name part: Berke, Adam.
    role:
      role term: creator
  name:
    name part: Vaccarello, Lauren.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated.
  table of contents: Why We're Writing This Book -- The Evolution of Display Advertising -- Getting Started: Who Should Use Retargeting and for What -- Smart Targeting: Reach the Right People at the Right Time -- Taking Your Retargeting to the Next Level: Optimization Strategies That Work -- Creative Best Practices -- Advanced Retargeting Strategies -- Introduction to Measurement and Attribution -- Business Model Evolution -- Retargeting Meets Social Media: The Facebook Exchange -- Mobile Retargeting: Opportunities and Challenges -- Aligning your E-mail and Retargeting Strategies -- Privacy Matters: Providing Transparency and Control -- Conclusion: A Look to the Future.
  note: Adam Berke, Greg Fulton, and Lauren Vaccarello.
  note: Includes index.
  subject:
    topic: Internet marketing
  subject:
    topic: Target marketing
  subject:
    topic: Customer relations
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Industrial Management
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Management
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Management Science
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Organizational Behavior
  subject:
    topic: Customer relations
  subject:
    topic: Internet marketing
  subject:
    topic: Target marketing
  classification: HF5415.1265
  classification: 658.8/72
  related item:
    title info:
      title: Retargeting playbook
    name:
      name part: Berke, Adam.
    origin info:
      publisher: Hoboken, New Jersey : John Wiley & Sons, [2014]
    identifier: (DLC) 2013045101
  identifier: 9781119204145
  identifier: 1119204143
  identifier: 9781118881019
  identifier: 111888101X
  identifier: 9781118881163
  identifier: 1118881168
  identifier: 9781118832646
  identifier: 1306638410
  identifier: 9781306638418
  identifier: 1118832647
  identifier: 2013047047
  identifier: 7272DADA-5A41-4A6C-BF44-70C2384C3701 OverDrive, Inc.
  identifier: https://doi.org/10.1002/9781119204145
  record info:
    record content source: DLC
    record creation date: 131121
    record change date: 20170124071925.3
    record identifier: ocn863801821
    language of cataloging:
      language term: eng