rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: marketing pathfinder
    sub title: key concepts and cases for marketing strategy and decision making
  name:
    name part: Stewart, David
    name part: 1948-
    role:
      role term: creator
  name:
    name part: Saren, Michael.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: "This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"--
  table of contents: Cover; Title Page; Copyright; Contents; Pathways to Marketing; The Marketing Pathfinder Map; About the Authors; Chapter 1 Mobilizing the Marketing Endeavour; Border Patrol; Whatever Way You Look at It; 1. Functionalist; 2. Managerialist; 3. Collaborative; 4. Relational; Above and Beyond; Does my Value Look Big in this Proposition?; Conclusion; References and Further Reading; Case Acknowledgements; Chapter 2 Developing Products and Services; What Counts as What?; The Only Constant is Change; Metamorphosis; Spread the Word; First Off the Blocks; References and Further Reading.
  table of contents: Case AcknowledgementsChapter 3 Analysis and Understanding; It's Written in the Stars; What's Going On Out There?; Winners and Losers; We're Listening; References and Further Reading; Case Acknowledgements; Chapter 4 Understanding Why They Buy; I Think Therefore I Shop; Come Together, Right Now; Power to the People; Decisions, Decisions, Decisions; Stairway to Heaven; References and Further Reading; Case Acknowledgements; Chapter 5 How Much Are They Prepared to Pay; Making a Buck; Everything Comes at a Price; Claim to Fame; Money Makes the World Go Around; Optimized or Just Optimistic?
  note: David Stewart and Michael Saren.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Strategic planning
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Marketing
  subject:
    topic: Strategic planning
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Marketing
    topic: General
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Strategic planning
  classification: HF5415.13
  classification: 658.8/02
  classification: BUS043000
  related item:
    title info:
      title: Marketing pathfinder
    name:
      name part: Stewart, David, 1948-
    origin info:
      publisher: Chichester, West Sussex, United Kingdom : Wiley, 2014
    identifier: (DLC) 2014020570
  identifier: 9781118758687
  identifier: 1118758684
  identifier: 9781118758762
  identifier: 1118758765
  identifier: 9781118758915
  identifier: 1118758919
  identifier: 1119961769
  identifier: 9781119961765
  identifier: 2014022697
  identifier: B198BC14-A59B-4D22-BB2B-345B75479AC5 OverDrive, Inc.
  identifier: https://doi.org/10.1002/9781118758687
  record info:
    record content source: DLC
    record creation date: 140610
    record change date: 20170527042136.7
    record identifier: ocn881318370
    language of cataloging:
      language term: eng