rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mastering mobile learning
  name:
    name part: Udell, Chad
    name part: 1976-
  name:
    name part: Woodill, Gary.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xvi, 343 pages)
  abstract: "Discover the strategies, tools, and technologies necessary for developing successful mobile learning programsIn the modern, rapidly-expanding mobile learning environment, only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, Mastering Mobile Learning stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality. This book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and--more importantly--the advantages of mobile learning strategies and technologies for 21st century business environments. The book provides: An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go Information on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical An overview of the technical aspects of the design and development of mobile learning Written by experts in this burgeoning field, Mastering Mobile Learning provides a roadmap for creating the most effective learning content, strategies, and applications poss…
  abstract: "This book explains best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and--more importantly--the advantages of mobile learning strategies and technologies for 21st century business environments"--
  table of contents: Mastering Mobile Learning: Tips and Techniques for Success; Copyright; Contents; Foreword; Preface; Introduction; Part 1: Understanding Mobile Learning; Chapter 1: Enterprise Mobile Learning: A Primer; Business Drivers of Mobile Learning; The Mobile Learning Ecosystem; Mobile Learning Applications; Content Transmission and Retrieval; Capturing Data; Communicating and Interacting with Others; Computing Algorithms; Contextual Inquiry; Designing and Creating Mobile Learning Content; Chapter 2: The Seven Shifts in Enterprise Learning; 1. A Shift in the Location of Learning; 2. A Shift in Time.
  table of contents: 3. A Shift in Context4. A Shift in the Amount of Information; 5. A Shift in the Location of Information; 6. A Shift in Learning Experiences; 7. A Shift in Control; References; Chapter 3: The Disruptive Nature of Mobile Learning; What Is Meant by Disruptive?; How Is Mobile Learning Disruptive?; The Impact on Organizations; Significant Opportunities for Mobile Exist, But They Are Not Always Immediately Obvious; HR and Training Departments Must Change How They View and Create Learning.
  table of contents: Organizations Must Recognize the New Efficiencies and Limitations Associated with Accessing and Sharing InformationConclusion; Reference; Chapter 4: Why Executives Should Care About Mobile Learning; Chapter 5: mLearning Is Not e-Learning on a Mobile Device; Timing; Information Access; Context; Assessment; Performance Support; User-Generated Content; The Unique Affordances of Mobile; Different Doesn't Necessarily Mean Better; Conclusion; Reference; Part 2: Strategic Thinking About Mobile Learning; Chapter 6: The Six Ps of Mobile Learning Strategy; Choose the Most Appropriate Mobile Platform.
  table of contents: Implement Proper ProcurementAdopt Sound Policies; Properly Provision Your Devices; Publish Content for Your Users; Standardize Your Procedures; Chapter 7: The Business Case for Mobile Learning; Mobile Learning and Increasing Revenue; How You Sell; Supporting Your Sales Force; What You Sell; Cutting Costs; Reference Materials and Job Aids; Performance Support Tools; Applications for Your Company; Conclusion; Chapter 8: The New "Nomadism" as a Driver of Mobile Learning; Reference; Chapter 9: Creating a Mobile Learning Content Strategy; References.
  table of contents: Chapter 10: Seven Easy and Inexpensive Ways to Launch Mobile Learning1. Micro-Blogging; 2. Create a WordPress Website or Blog; 3. Start a YouTube Channel; 4. SMS (Text) Message Alerts; 5. Create a Mobile Version of Your PowerPoint Slides; 6. Audio Podcasting; 7. Poll Everywhere; Chapter 11: Building Brand Advocacy Through Mobile Learning; A Case Study of Brand Advocacy: State Farm Insurance; References; Chapter 12: Developing a Mobile Management Strategy; Bring Your Own Device (BYOD); Security and Bring Your Own Technology (BYOT); Lost/Stolen Devices and Ex-Employees.
  note: editors, Chad Udell, Gary Woodill ; foreword by Tony Bingham.
  note: Includes index.
  note: Machine generated contents note: Foreword Tony Bingham Preface Introduction Part 1 Understanding Mobile Learning 1. Enterprise Mobile Learning: A Primer Gary Woodill and Chad Udell 2. The Seven Shifts in Enterprise Learning Gary Woodill 3. The Disruptive Nature of Mobile Learning John Feser 4. Why Executives Should Care About Mobile Learning John Feser 5. mLearning Is Not e-Learning on a Mobile Device John Feser Part 2 Strategic Thinking About Mobile Learning 6. The Six Ps of Mobile Learning Strategy Chad Udell 7. The Business Case for Mobile Learning John Feser 8. The New "Nomadism" as a Driver of Mobile Learning Gary Woodill 9. Creating a Mobile Learning Content Strategy Chad Udell 10. Seven Easy and Inexpensive Ways to Launch Mobile Learning John Feser 11. Building Brand Advocacy Through Mobile Learning Scott McCormick and Chad Udell 12. Developing a Mobile Management Strategy Gary Woodill and Scott McCormick 13. Change Management Strategies for Mobile Learning Scott McCormick Part 3 The Varieties of Mobile Learning Experiences 14. The Categories of Mobile Learning Content Gary Woodill and Chad Udell 15. The Unique Affordances of Mobile Learning Gary Woodill 16. Leveraging Geolocation to Make Your Content More Relevant Chad Udell 17. Incorporating Multi-Touch and Gestures into Mobile Learning Chad Udell 18. Storing Preferences and Inferring Intent in Mobile Learning Experiences Chad Udell 19. Using a Mobile Camera as a Powerful Learning Tool Chad Udell 20. Employing Mobile Device Sensors for Enhanced Learning Experiences Chad Udell 21. Alternative Reality Games as Mobile Learning John Feser 22. Using Mobile Games for Sales Training and Assessment Chad Udell 23. Voice and Messaging for Mobile Learning Chad Udell 24. Using Mobile Devices as Research Tools Gary Woodill 25. Performance Support as a Form of Mobile Learning Gary Woodill 26. Mobile Learning in "Third Spaces?: The Move to Alternative Workspaces Gary Woodill 27. The Impact of Mobile Learning on Assessment…
  subject:
    topic: Employees
    topic: Training of
    topic: Computer-assisted instruction
  subject:
    topic: Mobile communication systems in education
  subject:
    topic: Information technology
    topic: Management
  subject:
    topic: Employees
    topic: Training of
    topic: Computer-assisted instruction
  subject:
    topic: Information technology
    topic: Management
  subject:
    topic: Mobile communication systems in education
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Human Resources & Personnel Management
  subject:
    topic: Employees
    topic: Training of
    topic: Computer-assisted instruction
  subject:
    topic: Information technology
    topic: Management
  subject:
    topic: Mobile communication systems in education
  classification: HF5549.5.T7
  classification: 658.3/12402854678
  classification: BUS030000
  related item:
    title info:
      title: Mastering mobile learning
    origin info:
      publisher: San Francisco, CA : Pfeiffer, [2014]
    identifier: (DLC) 2014022658
    identifier: (OCoLC)881592135
  identifier: 9781118885024
  identifier: 1118885023
  identifier: 9781118885079
  identifier: 1118885074
  identifier: 9781119036883
  identifier: 1119036887
  identifier: 9781118884911
  identifier: 2014024919
  identifier: 06DEE7A5-61FD-4CFD-A1E1-EA4ABB11F4BD OverDrive, Inc.
  identifier: https://doi.org/10.1002/9781119036883
  record info:
    record content source: DLC
    record creation date: 140624
    record change date: 20170124072420.1
    record identifier: ocn881824387
    language of cataloging:
      language term: eng