http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
building remarkable brands in a youth-driven culture
Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creatin.
Cover; Title Page; Copyright; Contents; Foreword: By Antonio Lucio; Acknowledgments; Disclosures; How to Connect with Me and Learn more about YouthNation; Introduction: Forever Young; Chapter 1 From Status Symbol to Status Update; The Hip-Hop Invasion and the Reimagined Status Symbol; Status Symbols Disrupted; Chapter 2 From Things to Thrills; The Instagram Phenomenon; DIFTI (Did It for the Instagram); #FOMO or FauxMo?; Businesses Leading the Experience Economy; The supermarket experience; The nightlife experience; The fitness experience; Chapter 3 The Rise of Electronic Dance Music
Everything You Wanted to Know about Today's Festival Scene but Were Afraid to AskChapter 4 Access over Ownership; Uber and Airbnb: the Game Changers; The Uber of everything; Chapter 5 The Communal Table; The De-suburbinization of America; The Urban Frontier; Why YouthNation loves cities; The Youthification of Cities; DUMBO and Gowanus; Chapter 6 The Peer-to-Peer Economy; Bartering Is Back; The currency of trust: ratings and reviews; Peer-to-Peer Disruption; Peer-to-peer standout models; Build it: Rent the Runway; Buy it: Avis and ZipCar; Extend it: Coca-Cola's Wonolo
Where the Digital Meets the Physical: MeetupsBig brands Meetup; From Meetups to hookups; Chapter 7 The Power of the Crowd; Local talent goes global; How Big Brands Are Stepping Up to the Plate; Doritos Crash the Super Bowl contest; GE's GrabCAD challenge; Crowdsourcing gone wrong: Mountain Dew's Mountain don't; Crowdfunding; The Kickstarter Effect; How Kickstarter works; Projects that Kickstarter has made possible; Other Crowdfunding All-Stars; Kiva.org; DonorsChoose.org; Indiegogo; Cutting Through the Red Tape; Chapter 8 Free Agency; Jobs Used to Define People, Now People Define Jobs
The healthcare factorThe Power of LinkedIn; How LinkedIn works; Income Everywhere; TaskRabbit to the rescue; Pillars driving the free agency movement; Free agency platforms; Depth over Breadth; Free Agent Collaboration; WeWork; TechStars; Eat What You Kill and the Fallacy of Detroit; Chapter 9 Lifehacking; Why Not Me?; The Internet Is the New College Campus; Brand-Driven Education Models; MRY's RepNation; General Assembly; The Innovation Imperative; Chapter 10 The Field Guide to Lifehackers; The Side Hustler; Corporate Compatibility: 8
The definitive side hustler: Sara Blakely, founder of SpanxThe Explorer; Corporate Compatibility: 4; The definitive explorer: Bear Grylls, TV host of Man vs. Wild, author, adventurer; The Automator; Corporate Compatibility: 2; The definitive automator: Tim Ferriss, best-selling author, lifestyle designer; The Passion Pilgrim; Corporate Compatibility: 1; The definitive passion pilgrim: Devin Graham, social media content producer; The Octopus; Corporate Compatibility: 5; The definitive Octopus: Rohan Oza, founder of Idea Merchants Capital; The Ultimate Life Hacker: Elliot Bisnow
Includes bibliographical references and index.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
YouthNation : Building Remarkable Brands in a Youth-Driven Culture
C92FBEBE-0767-4FAA-9BAC-239F9F73BFCF OverDrive, Inc.