rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: YouthNation
    sub title: building remarkable brands in a youth-driven culture
  name:
    name part: Britton, Matt
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xxv, 292 pages).
  abstract: Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creatin.
  table of contents: Cover; Title Page; Copyright; Contents; Foreword: By Antonio Lucio; Acknowledgments; Disclosures; How to Connect with Me and Learn more about YouthNation; Introduction: Forever Young; Chapter 1 From Status Symbol to Status Update; The Hip-Hop Invasion and the Reimagined Status Symbol; Status Symbols Disrupted; Chapter 2 From Things to Thrills; The Instagram Phenomenon; DIFTI (Did It for the Instagram); #FOMO or FauxMo?; Businesses Leading the Experience Economy; The supermarket experience; The nightlife experience; The fitness experience; Chapter 3 The Rise of Electronic Dance Music
  table of contents: Everything You Wanted to Know about Today's Festival Scene but Were Afraid to AskChapter 4 Access over Ownership; Uber and Airbnb: the Game Changers; The Uber of everything; Chapter 5 The Communal Table; The De-suburbinization of America; The Urban Frontier; Why YouthNation loves cities; The Youthification of Cities; DUMBO and Gowanus; Chapter 6 The Peer-to-Peer Economy; Bartering Is Back; The currency of trust: ratings and reviews; Peer-to-Peer Disruption; Peer-to-peer standout models; Build it: Rent the Runway; Buy it: Avis and ZipCar; Extend it: Coca-Cola's Wonolo
  table of contents: Where the Digital Meets the Physical: MeetupsBig brands Meetup; From Meetups to hookups; Chapter 7 The Power of the Crowd; Local talent goes global; How Big Brands Are Stepping Up to the Plate; Doritos Crash the Super Bowl contest; GE's GrabCAD challenge; Crowdsourcing gone wrong: Mountain Dew's Mountain don't; Crowdfunding; The Kickstarter Effect; How Kickstarter works; Projects that Kickstarter has made possible; Other Crowdfunding All-Stars; Kiva.org; DonorsChoose.org; Indiegogo; Cutting Through the Red Tape; Chapter 8 Free Agency; Jobs Used to Define People, Now People Define Jobs
  table of contents: The healthcare factorThe Power of LinkedIn; How LinkedIn works; Income Everywhere; TaskRabbit to the rescue; Pillars driving the free agency movement; Free agency platforms; Depth over Breadth; Free Agent Collaboration; WeWork; TechStars; Eat What You Kill and the Fallacy of Detroit; Chapter 9 Lifehacking; Why Not Me?; The Internet Is the New College Campus; Brand-Driven Education Models; MRY's RepNation; General Assembly; The Innovation Imperative; Chapter 10 The Field Guide to Lifehackers; The Side Hustler; Corporate Compatibility: 8
  table of contents: The definitive side hustler: Sara Blakely, founder of SpanxThe Explorer; Corporate Compatibility: 4; The definitive explorer: Bear Grylls, TV host of Man vs. Wild, author, adventurer; The Automator; Corporate Compatibility: 2; The definitive automator: Tim Ferriss, best-selling author, lifestyle designer; The Passion Pilgrim; Corporate Compatibility: 1; The definitive passion pilgrim: Devin Graham, social media content producer; The Octopus; Corporate Compatibility: 5; The definitive Octopus: Rohan Oza, founder of Idea Merchants Capital; The Ultimate Life Hacker: Elliot Bisnow
  note: Matt Britton.
  note: Includes bibliographical references and index.
  subject:
    topic: Young adult consumers
  subject:
    topic: Marketing
  subject:
    topic: Advertising
  subject:
    topic: Target marketing
  subject:
    topic: Young adults
    topic: Attitudes
  subject:
    topic: Young adults
    topic: Conduct of life
  subject:
    topic: BUSINESS & ECONOMICS / Industrial Management
  subject:
    topic: BUSINESS & ECONOMICS / Management
  subject:
    topic: BUSINESS & ECONOMICS / Management Science
  subject:
    topic: BUSINESS & ECONOMICS / Organizational Behavior
  subject:
    topic: Brand name products
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Business
  subject:
    topic: Advertising
  subject:
    topic: Marketing
  subject:
    topic: Target marketing
  subject:
    topic: Young adult consumers
  subject:
    topic: Young adults
    topic: Attitudes
  subject:
    topic: Young adults
    topic: Conduct of life
  classification: HF5415.332.Y66
  classification: 658.827
  related item:
    title info:
      title: YouthNation : Building Remarkable Brands in a Youth-Driven Culture
    name:
      name part: Britton, Matt
    origin info:
      publisher: Hoboken : Wiley,c2015
  identifier: 9781118982525
  identifier: 1118982525
  identifier: 9781119162469
  identifier: 1119162467
  identifier: 9781118982532
  identifier: 1118982533
  identifier: 1118981146
  identifier: 9781118981146
  identifier: C92FBEBE-0767-4FAA-9BAC-239F9F73BFCF OverDrive, Inc.
  identifier: https://doi.org/10.1002/9781119162469
  record info:
    record content source: N$T
    record creation date: 150414
    record change date: 20170124070217.8
    record identifier: ocn907289286
    language of cataloging:
      language term: eng