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    <title>Αποτελέσματα για "Επικοινωνία στο μάρκετινγκ"</title>
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      <title>The balanced scorecard translating strategy into action</title>
      <pubDate>Mon, 01 Jan 1996 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/63249</link>
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      <author>Kaplan, Robert S.</author>
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      <dc:date>1996</dc:date>
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      <title>Διαφήμιση και προώθηση : ολοκληρωμένη επικοινωνία μάρκετινγκ /</title>
      <pubDate>Sat, 01 Jan 2011 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/149522</link>
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      <author>Belch, George E. (George Edward), 1951-</author>
      <dc:format>Βιβλίο</dc:format>
      <dc:date>2011</dc:date>
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      <title>Marketing communications an integrated approach</title>
      <pubDate>Fri, 01 Jan 1993 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/58896</link>
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      <author>Smith, P. R. (Paul Russell), 1957-</author>
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      <dc:date>1993</dc:date>
      <dc:creator>Smith, P. R. (Paul Russell), 1957-</dc:creator>
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      <title>Marketing communications 2008-2009</title>
      <pubDate>Tue, 01 Jan 2008 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/59699</link>
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      <author>Hughes, Graham</author>
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      <title>Marketing communications 2007-2008</title>
      <pubDate>Mon, 01 Jan 2007 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/63246</link>
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      <author>Hughes, Graham</author>
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      <title>Διαφήμιση και προώθηση : ολοκληρωμένη επικοινωνία μάρκετινγκ /</title>
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      <link>https://find.library.upatras.gr/Record/210634</link>
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      <author>Belch, George E. (George Edward), 1951-</author>
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      <title>Advertising and promotion : an integrated marketing communications perspective /</title>
      <pubDate>Thu, 01 Jan 2004 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/177127</link>
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      <author>Belch, George E. (George Edward), 1951-</author>
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      <dc:date>2004</dc:date>
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      <title>Advertising and promotion : an integrated marketing communications perspective /</title>
      <pubDate>Mon, 01 Jan 2007 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/177576</link>
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      <author>Belch, George E. (George Edward), 1951-</author>
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      <title>Management marketing &amp; στρατηγική επιχειρήσεων ιδίως τουριστικών &amp; ξενοδοχειακών /</title>
      <pubDate>Sun, 01 Jan 2017 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/181077</link>
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      <author>Βελέντζας, Ιωάννης Ε., 1961-</author>
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      <pubDate>Mon, 01 Jan 2018 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/181133</link>
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      <author>Belch, George E. (George Edward), 1951-</author>
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      <dc:date>2018</dc:date>
      <dc:creator>Belch, George E. (George Edward), 1951-</dc:creator>
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      <title>Ολοκληρωμένη επικοινωνία μάρκετινγκ /</title>
      <pubDate>Sat, 01 Jan 2022 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/216799</link>
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      <author>Andrews, Craig J.</author>
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      <title>Relationship marketing : creating stakeholder value /</title>
      <pubDate>Tue, 01 Jan 2002 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/8513</link>
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      <author>Christopher, Martin</author>
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      <title>Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm /</title>
      <pubDate>Tue, 01 Jan 2002 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/8514</link>
      <guid>https://find.library.upatras.gr/Record/8514</guid>
      <author>Gummesson, Evert 1936-</author>
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      <dc:date>2002</dc:date>
      <dc:creator>Gummesson, Evert 1936-</dc:creator>
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      <title>Marketing communications : engagement, strategies and practice /</title>
      <pubDate>Sun, 01 Jan 2006 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/9317</link>
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      <author>Fill, Chris</author>
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      <dc:date>2006</dc:date>
      <dc:creator>Fill, Chris</dc:creator>
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      <title>Contemporary marketing and consumer behavior : an anthropological sourcebook,</title>
      <pubDate>Sun, 01 Jan 1995 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/9360</link>
      <guid>https://find.library.upatras.gr/Record/9360</guid>
      <dc:format>Βιβλίο</dc:format>
      <dc:date>1995</dc:date>
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      <title>Integrated marketing communications in advertising and promotion /</title>
      <pubDate>Mon, 01 Jan 2007 05:06:13 +0200</pubDate>
      <link>https://find.library.upatras.gr/Record/9445</link>
      <guid>https://find.library.upatras.gr/Record/9445</guid>
      <author>Shimp, Terence A.</author>
      <dc:format>Βιβλίο</dc:format>
      <dc:date>2007</dc:date>
      <dc:creator>Shimp, Terence A.</dc:creator>
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