Showing 1 - 2 results of 2 for search 'Gummesson, Evert', query time: 0.02s Refine Results
  1. 1
    Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm /
    by Gummesson, Evert 1936-
    Published 2002
    Book
  2. 2
    Service quality in hospitality organizations.
    Published 1996
    Other Authors: “…Gummesson, Evert…”
    Book
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