Stefan Stremersch (born 1972) holds the Desiderius Erasmus Distinguished Chair of Economics and a Chair of Marketing, both at Erasmus University Rotterdam, the Netherlands and a Professor of Marketing at Ghent University, Belgium. Previously he held positions at IESE Business School, Barcelona, Spain, Fuqua School of Business, Duke University, USA, Goizueta Business School, Emory University, USA, and USC Marshall School of Business, USA. His main research interests focus on innovation diffusion, marketing of technology and science, marketing strategy, new product growth, business economics of the life sciences and commercialization of new technologies. He is the scientific director of the Erasmus Healthcare Business Center and ECMI (European Center of Marketing and Innovation). Stremersch is also founder and managing partner at The Marketing Technology and Innovation Institute (MTI²), a consulting company focused on enabling people and firms to transform their innovation potential into commercial success.
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Stefan Stremersch (born 1972) holds the Desiderius Erasmus Distinguished Chair of Economics and a Chair of Marketing, both at Erasmus University Rotterdam, the Netherlands and a Professor of Marketing at Ghent University, Belgium. Previously he held positions at IESE Business School, Barcelona, Spain, Fuqua School of Business, Duke University, USA, Goizueta Business School, Emory University, USA, and USC Marshall School of Business, USA. His main research interests focus on innovation diffusion, marketing of technology and science, marketing strategy, new product growth, business economics of the life sciences and commercialization of new technologies. He is the scientific director of the Erasmus Healthcare Business Center and ECMI (European Center of Marketing and Innovation). Stremersch is also founder and managing partner at The Marketing Technology and Innovation Institute (MTI²), a consulting company focused on enabling people and firms to transform their innovation potential into commercial success.
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