APA (7th ed.) Citation

Moutinho, L., & Evans, M. (1992). Applied marketing research. Addison-Wesley.

Chicago Style (17th ed.) Citation

Moutinho, Luiz, and Martin Evans. Applied Marketing Research. Wokingham: Addison-Wesley, 1992.

MLA (8th ed.) Citation

Moutinho, Luiz, and Martin Evans. Applied Marketing Research. Addison-Wesley, 1992.

Warning: These citations may not always be 100% accurate.