APA (7th ed.) Citation

Bernhardt, K. L., & Kinnear, T. C. (1994). Cases in marketing management (6th edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. 6th edition. Burr Ridge,ILL: McGraw-Hill, 1994.

MLA (8th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. 6th edition. McGraw-Hill, 1994.

Warning: These citations may not always be 100% accurate.