APA (7th ed.) Citation

Bernhardt, K. L., & Kinnear, T. C. (1997). Cases in marketing management. McGraw-Hill.

Chicago Style (17th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Chicago: McGraw-Hill, 1997.

MLA (8th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. McGraw-Hill, 1997.