Cases in marketing management

• Main Author: Bernhardt, Kenneth L.
• Other Authors: Kinnear, Thomas C.
• Format: Book
• Language: English
• Published: Chicago McGraw-Hill 1997
• Subjects: Διοίκηση και οργάνωση; Έρευνα αγοράς
• Physical Description: xvi, 664 p. 26 cm
• ISBN: 0256204640