Hawkins, D. I., Best, R. J., & Coney, K. A. (1998). Consumer behavior: Building marketing strategy (7th edition.). McGraw-Hill.
Chicago Style (17th ed.) CitationHawkins, Del I., Roger J. Best, and Kenneth A. Coney. Consumer Behavior: Building Marketing Strategy. 7th edition. Boston: McGraw-Hill, 1998.
MLA (8th ed.) CitationHawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 7th edition. McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.