Consumer behavior building marketing strategy
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
1998
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| Edition: | 7th edition |
| Subjects: |
| Physical Description: | xxv, 760 p. fig. 25 cm |
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| ISBN: | 0071153241 |