Consumer behavior building marketing strategy

• Main Author: Hawkins, Del I.
• Other Authors: Best, Roger J., Coney, Kenneth A.
• Format: Book
• Language: English
• Published: Boston McGraw-Hill 1998
• Edition: 7th edition
• Subjects: Διοίκηση και οργάνωση; Καταναλωτική συμπεριφορά

Table of Contents:

• Includes appendix, subject and name index