APA (7th ed.) Citation

Churchill, G. A., & Peter, P. J. (1995). Marketing: Creating value for customers. IRWIN.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A., and Paul J. Peter. Marketing: Creating Value for Customers. Burr Ridge, ILL: IRWIN, 1995.

MLA (8th ed.) Citation

Churchill, Gilbert A., and Paul J. Peter. Marketing: Creating Value for Customers. IRWIN, 1995.