Marketing creating value for customers

• Main Author: Churchill, Gilbert A.
• Other Authors: Peter, Paul J.
• Format: Book
• Language: English
• Published: Burr Ridge, ILL IRWIN 1995
• Subjects: Μάνατζμεντ > Σχεδιασμός πωλήσεων; Διοίκηση και οργάνωση
• Physical Description: xxxii, 703 p. fig. 26 cm.
• Bibliography: Includes appendix, notes, glossary and index
• ISBN: 0071152164