APA (7th ed.) Citation

Boyd, H. W., Larreche, J., & Walker, O. C. (1995). Marketing managment: A strategic approach with a global orientation (2nd edition.). Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., Jean-Claude Larreche, and Orville C. Walker. Marketing Managment: A Strategic Approach with a Global Orientation. 2nd edition. Chicago: Irwin, 1995.

MLA (8th ed.) Citation

Boyd, Harper W., et al. Marketing Managment: A Strategic Approach with a Global Orientation. 2nd edition. Irwin, 1995.