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| LEADER |
01537nam a2200373 u 4500 |
| 001 |
10017305 |
| 003 |
upatras |
| 005 |
20210117205055.0 |
| 008 |
881025s1995 us eng |
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|a GR-PaULI
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|a eng
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4 |
|a 658.8
|
| 100 |
1 |
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|a Boyd, Harper W.
|9 84883
|
| 245 |
1 |
0 |
|a Marketing managment
|b a strategic approach with a global orientation
|c Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche
|
| 250 |
|
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|a 2nd edition
|
| 260 |
|
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|a Chicago
|b Irwin
|c 1995
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| 300 |
|
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|a xvi, 555 p.
|b fig.
|c 26 cm.
|
| 490 |
0 |
|
|a The Irwin series in marketing
|
| 505 |
1 |
|
|a Includes appendix, name and subject index
|
| 650 |
|
4 |
|a Μάνατζμεντ
|x Σχεδιασμός πωλήσεων
|9 853
|
| 650 |
|
4 |
|a Διοίκηση και οργάνωση
|9 53
|
| 700 |
1 |
|
|a Larreche, Jean-Claude
|9 84884
|
| 700 |
1 |
|
|a Walker, Orville C.
|9 139352
|
| 760 |
1 |
|
|a The Irwin series in marketing
|
| 852 |
|
|
|a GR-PaULI
|b ΠΑΤΡΑ
|t 1
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| 852 |
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|a GR-PaULI
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|t 1
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| 852 |
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|a GR-PaULI
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