Marketing managment a strategic approach with a global orientation

• Main Author: Boyd, Harper W.
• Other Authors: Larreche, Jean-Claude, Walker, Orville C.
• Format: Book
• Language: English
• Published: Chicago Irwin 1995
• Edition: 2nd edition
• Series: The Irwin series in marketing
• Subjects: Μάνατζμεντ > Σχεδιασμός πωλήσεων; Διοίκηση και οργάνωση