APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (1998). Marketing management: Knowledge and skills (5th edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 5th edition. Boston: McGraw-Hill, 1998.

MLA (8th ed.) Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 5th edition. McGraw-Hill, 1998.

Warning: These citations may not always be 100% accurate.