Marketing management knowledge and skills

• Main Author: Peter, J. Paul
• Other Authors: Donnelly, James H.
• Format: Book
• Language: English
• Published: Boston McGraw-Hill 1998
• Edition: 5th edition
• Series: The IRWIN/McGraw-Hill series in marketing
• Subjects: Μάνατζμεντ > Σχεδιασμός πωλήσεων; Διοίκηση και οργάνωση