APA (7th ed.) Citation

Cravens, D. W. (1994). Strategic marketing (5th edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. 5th edition. Burr Ridge,ILL: McGraw-Hill, 1994.

MLA (8th ed.) Citation

Cravens, David W. Strategic Marketing. 5th edition. McGraw-Hill, 1994.

Warning: These citations may not always be 100% accurate.