Strategic marketing

• Main Author: Cravens, David W.
• Format: Book
• Language: English
• Published: Burr Ridge,ILL McGraw-Hill 1994
• Edition: 5th edition
• Subjects: Μάρκετινγκ > Αποφάσεις, Λήψη των
• Physical Description: xxxi, 115 p. fig. 24 cm
• ISBN: 0071141251