APA (7th ed.) Citation

Loudon, D. L., & Della Bitta, A. J. (1988). Consumer behavior: Concepts and applications. McGraw-Hill.

Chicago Style (17th ed.) Citation

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. New York: McGraw-Hill, 1988.

MLA (8th ed.) Citation

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. McGraw-Hill, 1988.