Παραπομπή σε μορφή APA (7η εκδ.)

Hankinson, G., & Cowking, P. (1996). The reality of global brands: Cases and strategies for the successful management of international brands. The McGraw - Hill Companies.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Hankinson, Graham, και Philippa Cowking. The Reality of Global Brands: Cases and Strategies for the Successful Management of International Brands. London: The McGraw - Hill Companies, 1996.

Παραπομπή σε μορφή MLA (8th εκδ.)

Hankinson, Graham, και Philippa Cowking. The Reality of Global Brands: Cases and Strategies for the Successful Management of International Brands. The McGraw - Hill Companies, 1996.