Hankinson, G., & Cowking, P. (1996). The reality of global brands: Cases and strategies for the successful management of international brands. The McGraw - Hill Companies.
Chicago Style (17th ed.) CitationHankinson, Graham, and Philippa Cowking. The Reality of Global Brands: Cases and Strategies for the Successful Management of International Brands. London: The McGraw - Hill Companies, 1996.
MLA (8th ed.) CitationHankinson, Graham, and Philippa Cowking. The Reality of Global Brands: Cases and Strategies for the Successful Management of International Brands. The McGraw - Hill Companies, 1996.
Warning: These citations may not always be 100% accurate.
