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|a Hankinson, Graham
|9 144778
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|a The reality of global brands
|b cases and strategies for the successful management of international brands
|c Graham Hankinson and Philippa Cowking
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| 260 |
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|a London
|b The McGraw - Hill Companies
|c 1996
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| 300 |
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|a xvi, 258 p.
|b tab., phot.
|c 23 cm.
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0 |
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|a McGraw-Hill marketing for professionals series
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| 504 |
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|a Includes index
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| 650 |
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4 |
|a Διοίκηση και οργάνωση
|9 53
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| 650 |
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|a Παραγωγή
|x Διοίκηση και οργάνωση
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|a Cowking, Philippa
|9 144779
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|a McGraw-Hill marketing for professionals series
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