The power of industrial brands an effective route to competitive advantage
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London
McGraw - Hill Book Company
1994
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| Series: | The McGraw-Hill marketing for professionals series
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| Subjects: |
| Physical Description: | xiii, 178 p. fig. 23 cm. |
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| Bibliography: | Includes bibliography and index |
| ISBN: | 007707839X |