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| LEADER |
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10020601 |
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upatras |
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990226s1994 uk eng |
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|a 007707839X
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| 040 |
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|a GR-PaULI
|c GR-PaULI
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| 041 |
0 |
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|a eng
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| 082 |
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4 |
|a 658.834 3
|
| 100 |
1 |
|
|a Hague, Paul
|9 84865
|
| 245 |
1 |
0 |
|a The power of industrial brands
|b an effective route to competitive advantage
|c Paul Hague and Peter Jackson
|
| 260 |
|
|
|a London
|b McGraw - Hill Book Company
|c 1994
|
| 300 |
|
|
|a xiii, 178 p.
|b fig.
|c 23 cm.
|
| 490 |
0 |
|
|a The McGraw-Hill marketing for professionals series
|
| 504 |
|
|
|a Includes bibliography and index
|
| 650 |
|
4 |
|a Διοίκηση και οργάνωση
|9 53
|
| 650 |
|
4 |
|a Έρευνα αγοράς
|9 136
|
| 650 |
|
4 |
|a Διοίκηση επιχειρήσεων
|9 54
|
| 700 |
1 |
|
|a Jackson, Peter,
|d 1948-
|9 52783
|
| 760 |
0 |
|
|a McGraw-Hill marketing for professionals series
|
| 852 |
|
|
|a GR-PaULI
|b ΠΑΤΡΑ
|b ΒΚΠ
|b ΒΣ1
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|c ΗΛΙΟΠΟΥΛΟΥ
|d 1999-02
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| 999 |
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|c 111566
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