The power of industrial brands an effective route to competitive advantage

• Main Author: Hague, Paul
• Other Authors: Jackson, Peter, 1948-
• Format: Book
• Language: English
• Published: London McGraw - Hill Book Company 1994
• Series: The McGraw-Hill marketing for professionals series
• Subjects: Διοίκηση και οργάνωση; Έρευνα αγοράς; Διοίκηση επιχειρήσεων