APA (7th ed.) Citation

Watkins, T. (1986). The economics of the brand: A marketing analysis. McGraw - Hill Book Company.

Chicago Style (17th ed.) Citation

Watkins, Trevor. The Economics of the Brand: A Marketing Analysis. London: McGraw - Hill Book Company, 1986.

MLA (8th ed.) Citation

Watkins, Trevor. The Economics of the Brand: A Marketing Analysis. McGraw - Hill Book Company, 1986.

Warning: These citations may not always be 100% accurate.