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LEADER |
01090nam a2200289 u 4500 |
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10020605 |
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upatras |
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20210117205445.0 |
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990226s1986 uk eng |
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|a 007084156X
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040 |
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|a GR-PaULI
|c GR-PaULI
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|a eng
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082 |
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4 |
|a 658.8
|
100 |
1 |
|
|a Watkins, Trevor
|9 144791
|
245 |
1 |
0 |
|a The economics of the brand
|b a marketing analysis
|c Trevor Watkins
|
260 |
|
|
|a London
|b McGraw - Hill Book Company
|c 1986
|
300 |
|
|
|a x, 161 p.
|b fig., tab.
|c 25 cm.
|
490 |
0 |
|
|a McGraw-Hill marketing series
|
504 |
|
|
|a Includes references and indexes
|
650 |
|
4 |
|a Διοίκηση και οργάνωση
|9 53
|
650 |
|
4 |
|a Έρευνα αγοράς
|9 136
|
760 |
0 |
|
|a McGraw-Hill marketing series
|
852 |
|
|
|a GR-PaULI
|b ΠΑΤΡΑ
|b ΒΚΠ
|b ΒΣ1
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|c ΗΛΙΟΠΟΥΛΟΥ
|d 1999-02
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|c 111574
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