|
|
|
|
| LEADER |
01090nam a2200289 u 4500 |
| 001 |
10020605 |
| 003 |
upatras |
| 005 |
20210117205445.0 |
| 008 |
990226s1986 uk eng |
| 020 |
|
|
|a 007084156X
|
| 040 |
|
|
|a GR-PaULI
|c GR-PaULI
|
| 041 |
0 |
|
|a eng
|
| 082 |
0 |
4 |
|a 658.8
|
| 100 |
1 |
|
|a Watkins, Trevor
|9 144791
|
| 245 |
1 |
0 |
|a The economics of the brand
|b a marketing analysis
|c Trevor Watkins
|
| 260 |
|
|
|a London
|b McGraw - Hill Book Company
|c 1986
|
| 300 |
|
|
|a x, 161 p.
|b fig., tab.
|c 25 cm.
|
| 490 |
0 |
|
|a McGraw-Hill marketing series
|
| 504 |
|
|
|a Includes references and indexes
|
| 650 |
|
4 |
|a Διοίκηση και οργάνωση
|9 53
|
| 650 |
|
4 |
|a Έρευνα αγοράς
|9 136
|
| 760 |
0 |
|
|a McGraw-Hill marketing series
|
| 852 |
|
|
|a GR-PaULI
|b ΠΑΤΡΑ
|b ΒΚΠ
|b ΒΣ1
|k ΑΣΧΞ
|h 658.8 WAT
|m 041054
|p 025000003164
|t 1
|
| 942 |
|
|
|2 ddc
|c BK15
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_WAT
|7 0
|9 180460
|a LISP
|b LISP
|c BSC
|d 2016-04-24
|i 041054
|l 0
|o 658.8 WAT
|p 025000003164
|r 2016-04-24 00:00:00
|t 1
|w 2016-04-24
|y BK15
|
| 998 |
|
|
|c ΗΛΙΟΠΟΥΛΟΥ
|d 1999-02
|
| 999 |
|
|
|c 111574
|d 111574
|
