The economics of the brand a marketing analysis

Bibliographic Details
Main Author: Watkins, Trevor
Format: Book
Language:English
Published: London McGraw - Hill Book Company 1986
Series:McGraw-Hill marketing series
Subjects:

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 658.8 WAT
Copy 1 Available