APA (7th ed.) Citation

Duncan, T., & Moriarty, S. (1997). Driving brand value: Using integrated marketing to manage profitable stakeholder relationships. McGraw - Hill.

Chicago Style (17th ed.) Citation

Duncan, Tom, and Sandra Moriarty. Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships. New York: McGraw - Hill, 1997.

MLA (8th ed.) Citation

Duncan, Tom, and Sandra Moriarty. Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships. McGraw - Hill, 1997.