Παραπομπή σε μορφή APA (7η εκδ.)

Duncan, T., & Moriarty, S. (1997). Driving brand value: Using integrated marketing to manage profitable stakeholder relationships. McGraw - Hill.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Duncan, Tom, και Sandra Moriarty. Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships. New York: McGraw - Hill, 1997.

Παραπομπή σε μορφή MLA (8th εκδ.)

Duncan, Tom, και Sandra Moriarty. Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships. McGraw - Hill, 1997.