Driving brand value using integrated marketing to manage profitable stakeholder relationships
Κύριος συγγραφέας: | Duncan, Tom |
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Άλλοι συγγραφείς: | Moriarty, Sandra |
Μορφή: | Βιβλίο |
Γλώσσα: | English |
Έκδοση: |
New York
McGraw - Hill
1997
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Θέματα: |
Παρόμοια τεκμήρια
-
The reality of global brands cases and strategies for the successful management of international brands
ανά: Hankinson, Graham
Έκδοση: (1996) -
The economics of the brand a marketing analysis
ανά: Watkins, Trevor
Έκδοση: (1986) -
The power of industrial brands an effective route to competitive advantage
ανά: Hague, Paul
Έκδοση: (1994) -
Managing human resources productivity, quality of work life, profits
ανά: Cascio, Wayne F.
Έκδοση: (1998) -
Managing human resources productivity, quality of work life, profits
ανά: Cascio, Wayne F.
Έκδοση: (1989)